Specimen SPEC-008 · retail real estate
Simon Properties
Giving physical retail a reason to exist once convenience stopped being it.
Selected work — Retail Experience
RETAIL EXPERIENCE
Fig. A — Sequencethe genes we worked on
What we selected for at Simon Properties
Identitywho you are
Redefining what a physical property is for. When e-commerce owns convenience, the building has to stand for something a screen can't.
Adaptationhow you survive
Reshaping the tenant and experience mix around a single question: what makes someone choose the trip over the tab already open on their phone?
Expressionhow you act
Turning that strategy into built environment — experiences people physically walk into, not concepts in a deck.
Fig. B — Expand the sequencefrom the journal