Specimen SPEC-014 · AI · frontier
OpenAI
Turning frontier capability into a launch the market could actually absorb.
Selected work — GTM & Product Launch
GTMPRODUCT LAUNCH
Fig. A — Sequencethe genes we worked on
What we selected for at OpenAI
Narrativehow you spread
Giving a capability the world had no words for a story it could repeat. At the frontier, the launch narrative is the product's first interface — before anyone touches the thing, they meet the way it's described.
Expressionhow you act
Sequencing the launch itself — what ships, in what order, to whom — so momentum compounded instead of scattering across an audience that wasn't ready.
Perceptionhow you see
Reading adoption signals in real time to steer positioning while the category was still being invented, not after it had hardened.
Fig. B — Expand the sequencefrom the journal