Specimen SPEC-029 · wellness · DTC
NectarLife
Holding the numbers and the growth at once as a handcrafted brand scaled.
Selected work — Finance & Retail Strategy
FINANCERETAIL STRATEGY
Fig. A — Sequencethe genes we worked on
What we selected for at NectarLife
Adaptationhow you survive
Keeping financial discipline intact while a handcrafted, small-batch brand scaled into wholesale — growth that the books could actually survive.
Expressionhow you act
Running the retail growth motion directly: the wholesale relationships and retail expansion, executed rather than advised.
Narrativehow you spread
Protecting the joyful, plant-based wellness story as the brand moved onto shelves far from where it started, so scale didn't sand off what made it loved.
Fig. B — Expand the sequencefrom the journal